I want to master digital marketing

[egoless]

I don't give a fk if you think I can't. I have made a decision! I want to master skills in digital marketing. Tell me whatever you know about it! give me all the useful links and resources. I will devour everything within the weeks. I will fuckin destroy it! 

Tell me which skills are the most demanded in the future.

What are the viable career paths in this domain?

Is SEO useful skill in the future or is it really dying?

How to get started in digital marketing, any tips and tricks from gurus? 

I want to completely master digital marketing to be able to reach people all over the globe!

My life purpose is to become valuable information transmitter for the people! 

Edited February 27, 2018 by egoless

[Sahil Pandit]

@egoless Do you have credibility? What is the end goal, career wise? Making money, but specifically how? 

[egoless]

19 minutes ago, Sahil Pandit said:

@egoless Do you have credibility? What is the end goal, career wise? Making money, but specifically how? 

I am just starting out. I have lots of experience in finance and how business works though. Plus I have MBA. My end goal is to freelance and travel while building my own blogs and websites. 

Edited February 27, 2018 by egoless

[aurum]

@egoless

I'd try one of two things:

1) Buy a "done-for-you" Shopify store and practice figuring out how to market / drive traffic

2) Find well-established products on ClickBank and do affiliate marketing

The information will come when you need it.

[egoless]

11 hours ago, aurum said:

@egoless

I'd try one of two things:

1) Buy a "done-for-you" Shopify store and practice figuring out how to market / drive traffic

2) Find well-established products on ClickBank and do affiliate marketing

The information will come when you need it.

My short term goal is to get into job field ASAP. I need to stay here. I want job contract. What do you recommend me to do in that case?

[egoless]

ANyone knows how can I get into this career without any experience in it?

[korbes]

Just start

[Samra]

@egolessI saw this , and i thought it might interest you. This event is taking place in London, and its quite expensive. However, there might be some videos available of previous years. https://summit-emea.adobe.com/emea/?sdid=PC1PQPLW&mv=email

Edited March 1, 2018 by Samra

[egoless]

@Samra ty I’ll check! Do you recommend me to start with SEO?

[Samra]

@egoless no pro! to be frank with you, I myself know nothing about marketing. So no idea what SEO is. What i know is, once you are interested in something, you can research the broad spectrum, and narrow it down as you go. Research can be in from of taking courses, going back to school, watching youtube videos and tutorials, talking to people, reading books, working in a company as an intern, attending seminars, going to events,... So at the beginning, there are no right or wrong answers. Just start, experiment, and make mistakes along the way. Be patient and give yourself some time, and enjoy it! 

[cirkussmile]

I'm happy for your decision! The only thing that is between us and what we want is a decision!

You will find your way

[egoless]

@Samra that’s very true. However someone’s guidance who is actually in this career would greatly benefit me at this point. Seems like noone here is doing digital marketing 

[aurum]

@egoless

Then get hired by a company who does internet marketing. Plenty of people looking for social media managers these days.

[BjarkeT]

How to get started in digital marketing, any tips and tricks from gurus? 

"Do deliberate pratice and deep work"

Tell me which skills are the most demanded in the future.

"rarer and valuable skills" if you have the most common skills unfortunately it may be easy to replace you by someone with rarer and valuable skills 

interview experts in your field to get a deeper understanding of it

i highly recomend checking out scott h young and cal newport they have a lot of valuable information related to career

i think the biggest mistake i made when i first wanted to play piano in 2006 was that I didn't research how to become an expert in the field and only did it about 10-12  years after i could very likely have achieved much more and faster with out losing quiality with what i know now than what i knew then which was basically nothing it's likely those 10-12 years was wasted because I didn't know much about expertise what I achived in those years could probably achived in 3 or less if you know the right tools to do it

some good books that is based on evidence is

so good they can't ignore you, deep work, by cal newport top performer course by cal newport and scott h young

Peak performance by anders ericksson(the expert on expert)

Rapid learner by scott h young, how to become a straigt a student by cal newport

Edited March 3, 2018 by BjarkeT

[Key Elements]

@egoless Today, get yourself a pen and notebook and start researching, learning, exploring, and taking action in this area. (Or, whatever area you are interested in.)

I think I already recommended this book if you want to make whatever it is your life purpose. It's a great beginners' book.

[Jamie Universe]

I suggest https://thesixfigurementors.com/

In all fairness I haven't actually done anything with it yet, and don't know how good it is, but I'm pretty sure it does have instructional videos and stuff, though it does cost money.

[dude]

You could begin with doing some courses on Udemy.com they give you a quick but good view into social media skills.

And this video:

 

[Biggy]

Hi, 

I'm currently working as an SEO specialist for quite a big company. 
I'm not very experienced but I can tell you how I started. 

I had an interest in the digital marketing sphere and started reading some blogs and stuff online. After some time I offered to make a website for a friend of mine who had a offline business for free. I have created the website and started reading how can I drive traffic to it. I choose SEO because it is pretty much for free, requires only skill. Luckily for me there were not that many competition in this niche and the site started getting pretty good ranks in Google and started driving clients to the business. This project landed me an internship in SEO agency, which landed me a job in better and bigger agency. It is pretty easy to enter the sphere. Employers like real projects where you've put your skills in practice and it worked out. 

SEO is very powerful indeed and can do big things because you can give answer to people's problems and make them easily find what they need.

Everything you need to know and pretty much what I do for clients in the company can be found online for free.

I don't like Udemy courses which are made only to soak your money and to tell you "the big secret"

This is very good blog you can start with:

https://moz.com/blog

Here you can find almost anything. 

SEO pretty much consists of these 4 categories:

- On-Page SEO - working on the code and content of the website to make it meet the requirements of the search engines and solve user's needs and problems. 

- Off-Page SEO - this consists of building backlinks which are one of the most important ranking factors. The more links you have to your website from quality sources (other websites similar to your niche reffering to you) the better. Google loves seeing that your content helps other people on the web.

- Technical SEO - this is advanced stuff and consists of deep code knowledge - for example how to optimize your JavaScript or Ajax to make it easier for search engines to crawl.

- UX/UI - another very important part of SEO is making sure your website is user friendly. Another important factor for Google is how users interact with websites. For example - the more time people spent on your website, the more pages they visit, the better. 

So is SEO gonna die? Nobody knows. These hoaxes are on the internet since SEO became independent part of webmastering or marketing.

The fact is that Google is more and more focusing on content since their mission is to help people find information easily but even with the greatest content that solve people problems your site can suffer from technical errors like blocked pages for indexation and many more. The art of SEO is how I see it - to make your site both very useful to users and easily accessed from search engines. But are we going to see search engine results pages (SERP) that is answering our problem and don't show websites. Nobody knows.

These are the most ranking signals that Googles takes to point when wondering how to rank your website:

https://backlinko.com/google-ranking-factors

Consider this. Google makes like 400-500 changes to their algorithm over a year and they don't publish them on the web. 
When talking about SEO I reffer to Google because it's the biggest search engine and pretty much you only need to know how to optimize for them.

All of the advices you find on the internet are from SEO specialists who tested something and it worked. 

Google is open only for the biggest changes they make to their algorithm:

https://searchengineland.com/8-major-google-algorithm-updates-explained-282627

This is another very useful article that can help you pretty much land a job in the field: 

https://moz.com/blog/junior-seo-task-list

I don't know how is it in your country but here agencies like coding skills in the new job apprentice - HTML, JavaSript, CSS 

Here is another link for you:

https://moz.com/beginners-guide-to-seo

How I said Moz is one of the best sources of information for SEO.

I pretty much like SEO because its somewhat of a mix between technical skills - coding but not on expert level and marketing fundamentals - which is the target group of people who are visiting the website, what problem they seek, how your content solves that. 

But most importantly you have to practice the things you've learnt, it doesn't happen with reading only. Find less competitive niche, buy a domain, put a Wordpress on it since it's one of the easiest CMS's to use that requires less coding skills, and practice! 

So this is for now, hope it helped, if there's something I can help with more or you have questions - write me a message, I would love to help. And I'm not trying to sell you another course or anything.  

 

Edited March 15, 2018 by Biggy
reminded of some things

[Ayilton]

On ‎15‎/‎03‎/‎2018 at 8:28 AM, Biggy said:

Hi, 

I'm currently working as an SEO specialist for quite a big company. 
I'm not very experienced but I can tell you how I started. 

I had an interest in the digital marketing sphere and started reading some blogs and stuff online. After some time I offered to make a website for a friend of mine who had a offline business for free. I have created the website and started reading how can I drive traffic to it. I choose SEO because it is pretty much for free, requires only skill. Luckily for me there were not that many competition in this niche and the site started getting pretty good ranks in Google and started driving clients to the business. This project landed me an internship in SEO agency, which landed me a job in better and bigger agency. It is pretty easy to enter the sphere. Employers like real projects where you've put your skills in practice and it worked out. 

SEO is very powerful indeed and can do big things because you can give answer to people's problems and make them easily find what they need.

Everything you need to know and pretty much what I do for clients in the company can be found online for free.

I don't like Udemy courses which are made only to soak your money and to tell you "the big secret"

This is very good blog you can start with:

https://moz.com/blog

Here you can find almost anything. 

SEO pretty much consists of these 4 categories:

- On-Page SEO - working on the code and content of the website to make it meet the requirements of the search engines and solve user's needs and problems. 

- Off-Page SEO - this consists of building backlinks which are one of the most important ranking factors. The more links you have to your website from quality sources (other websites similar to your niche reffering to you) the better. Google loves seeing that your content helps other people on the web.

- Technical SEO - this is advanced stuff and consists of deep code knowledge - for example how to optimize your JavaScript or Ajax to make it easier for search engines to crawl.

- UX/UI - another very important part of SEO is making sure your website is user friendly. Another important factor for Google is how users interact with websites. For example - the more time people spent on your website, the more pages they visit, the better. 

So is SEO gonna die? Nobody knows. These hoaxes are on the internet since SEO became independent part of webmastering or marketing.

The fact is that Google is more and more focusing on content since their mission is to help people find information easily but even with the greatest content that solve people problems your site can suffer from technical errors like blocked pages for indexation and many more. The art of SEO is how I see it - to make your site both very useful to users and easily accessed from search engines. But are we going to see search engine results pages (SERP) that is answering our problem and don't show websites. Nobody knows.

These are the most ranking signals that Googles takes to point when wondering how to rank your website:

https://backlinko.com/google-ranking-factors

Consider this. Google makes like 400-500 changes to their algorithm over a year and they don't publish them on the web. 
When talking about SEO I reffer to Google because it's the biggest search engine and pretty much you only need to know how to optimize for them.

All of the advices you find on the internet are from SEO specialists who tested something and it worked. 

Google is open only for the biggest changes they make to their algorithm:

https://searchengineland.com/8-major-google-algorithm-updates-explained-282627

This is another very useful article that can help you pretty much land a job in the field: 

https://moz.com/blog/junior-seo-task-list

I don't know how is it in your country but here agencies like coding skills in the new job apprentice - HTML, JavaSript, CSS 

Here is another link for you:

https://moz.com/beginners-guide-to-seo

How I said Moz is one of the best sources of information for SEO.

I pretty much like SEO because its somewhat of a mix between technical skills - coding but not on expert level and marketing fundamentals - which is the target group of people who are visiting the website, what problem they seek, how your content solves that. 

But most importantly you have to practice the things you've learnt, it doesn't happen with reading only. Find less competitive niche, buy a domain, put a Wordpress on it since it's one of the easiest CMS's to use that requires less coding skills, and practice! 

So this is for now, hope it helped, if there's something I can help with more or you have questions - write me a message, I would love to help. And I'm not trying to sell you another course or anything.  

 

GOOD ADVICE