I feel like marketing is for rats & subhuman

[AerisVahnEphelia]

In my bones, it feels like snake oils, and only low IQ rat vermins are attracted to it.

I almost put the feeling I feel when people talk to me about marketing as if someone told me he liked to rap little kids.

why is this the case ?

I've my own answers, I just wonder about your thought.

 

[LordFall]

It seems like you're an artist and you make some cool stuff on X — I can understand the frustration of feeling under-appreciated for your efforts. Some of that disgust toward marketing might actually be sour grapes though: resentment toward people who are getting recognized because they figured out how to communicate their value effectively.

Marketing is mostly effective communication at scale. You can do it honestly or dishonestly like anything else as well as learn it and get better at it like anything else. There is some art to marketing but a lot of it is brute force and utilizing bias in human psychology to make people interested in what you have to offer. It can be a bit low brow for sure but the alternative is few people noticing or caring about what you produce so it's a bit of a necessary evil. 

Edited yesterday at 05:17 PM by LordFall

[Leo Gura]

That's because it is!

By rats for rats

It's just mechanical survival. It's good if you just want to survive.

Edited yesterday at 06:32 PM by Leo Gura

[Ulax]

Yes marketing is often fucked up.

[NewKidOnTheBlock]

There's 100% a kind of marketing, tailored to you specifically and personally, that would surely convince you to buy any shitty product lmao so you shouldn't act holier than thou, perhaps. If marketing department was a given a goal to target specifically only you, AerisVahnEphelia, they'd sell you that cheese

[VioleGrace]

3 hours ago, AerisVahnEphelia said:

as if someone told me he liked to rap little kids
 

What is wrong with raping ?

[AerisVahnEphelia]

1 hour ago, LordFall said:

It seems like you're an artist and you make some cool stuff on X — I can understand the frustration of feeling under-appreciated for your efforts. Some of that disgust toward marketing might actually be sour grapes though: resentment toward people who are getting recognized because they figured out how to communicate their value effectively.

Marketing is mostly effective communication at scale. You can do it honestly or dishonestly like anything else as well as learn it and get better at it like anything else. There is some art to marketing but a lot of it is brute force and utilizing bias in human psychology to make people interested in what you have to offer. It can be a bit low brow for sure but the alternative is few people noticing or caring about what you produce so it's a bit of a necessary evil. 

I’m honestly fine if I’m the only one who enjoys my art. I usually do it for my own joy (narc+selfish combo). ((But yes some tokens for survival from it would be welcomed))

I already feel like I’ve had enough recognition to sleep very happily with what I do, and I don’t judge "my value" based on my “art.”

It’s not me being mad or having remorse. It’s the same feeling you get when you see someone throw plastic in a forest: it’s me seeing something disgusting and mentioning it.

The fact that so many people already like my stuff is enough for me. I even have a song with 1 million plays on YouTube. Even if it was a collab, I fully participated and was in the house with my friend while we built it. I gave him the full rights because, honestly, it was fun, and starting a name with him felt like a hassle. I gave him full rights, and I don’t think my friend even really made much with it. Honestly, I don’t care.

As the most part of the idea was thought up by me, I feel like I know what I’m doing has a certain degree of mastery in my taste.

Of course, I’d like to live from my “art” more.

But marketing people stink. That was just a simple observation, of course I m not delusional about it and  the state of the nature of our society.

 

[Basman]

We live in an attention economy. Marketing is just how you communicate value to people. Without it you get nowhere. Marketing doesn't have to be cringe.

Edited yesterday at 06:59 PM by Basman

[AerisVahnEphelia]

21 minutes ago, VioleGrace said:

What is wrong with raping ?

You'll know when someone you love or yourself get raped.
Of course relativism is fun to play with, notice you're still "human" or whatever.

 

[AerisVahnEphelia]

Just now, Basman said:

We live in an attention economy. Marketing is just how you communicate value to people. Without it you get nowhere.

Maybe I m marketing myself as anti marketing.
I m meta powerful in bullshit too.

Does it sounds paradoxical ? 

Why can't I hate something I do ?

[Natasha Tori Maru]

It's when moral and ethics are compromised that the disgust for marketing seeps into it.

It's so tantalising to face the concept of being able to make bank in questionable ways (exploitation) and potentially get away with it. Risk free.

You don't know the depths you will go to unless faced with the opportunity. Small steps. One little thing. How bad can it be? How far can I push it? 

Ethics and morals are your untested assumptions about yourself.

Marketing isn't necessarily the issue - human corruption is.  But marketing sits close to persuasion, desire, status, fear, and money. The very pressures that test a person's character.

[Hojo]

Corporations are the enemy.

Marketing is their scheme.

They take everything you like and make it worse on purpose. 

Corpo wants you sad so you rely on them.

They learn how to manipulate and then claim they need to advertise to you.

Their advertises make the fun services bow to them and take the whole thing.

They think they deserve everything.

They arent even real.

All advertisements should be the owner of the company talking.

Edited 16 hours ago by Hojo

[Jirh]

Yeah. I feel you. It is definitely for rats and subhuman. Nothing about it is authentic or genuine.

I worked in marketing for a year and had to quit because it felt disgusting to my soul, like a betrayal to all of my higher values.

It's disgusting. The entire thing from start to finish. From producer to consumer. A chain of greed made of and built on lies. I marketed pharmaceuticals in real life to real pharmacists. That was back in 2015.

Digital marketing is different, but the disgusting part is just the same. The mechanisms are obvious, even though I have no work experience in the field. Repetition to create addiction. Lying and pretending. Unfair competition. Buying followers. Luring in and scamming investors. Clickbaiting. Using women's sexuality. Very low stuff. I could never do it.

Edited 13 hours ago by Jirh

[something_else]

I find low effort mass appeal marketing to be quite annoying as well. Occasionally I see some really clever and creative marketing that I feel shows marketing can be appreciated as an art form. 

[Spiral]

I’m radical in my disdain for marketing. If I’m in the mood for something and then see an ad for it, I’m not going to buy it

[LordFall]

9 hours ago, Jirh said:

Yeah. I feel you. It is definitely for rats and subhuman. Nothing about it is authentic or genuine.

I worked in marketing for a year and had to quit because it felt disgusting to my soul, like a betrayal to all of my higher values.

It's disgusting. The entire thing from start to finish. From producer to consumer. A chain of greed made of and built on lies. I marketed pharmaceuticals in real life to real pharmacists. That was back in 2015.

Digital marketing is different, but the disgusting part is just the same. The mechanisms are obvious, even though I have no work experience in the field. Repetition to create addiction. Lying and pretending. Unfair competition. Buying followers. Luring in and scamming investors. Clickbaiting. Using women's sexuality. Very low stuff. I could never do it.

Well if you dislike what you sell and thinks it hurts people then that has nothing to do with marketing.

Let's break down marketing into separate parts since you guys seem to lump it together with macroeconomics and manipulation. 

The main parts of marketing is having a product, service or idea to sell. Then defining the parts of that products that would beneficial to others or that they would like to have. Then you yourself talking about those benefits and/or hiring other people to talk about that thing or making images and videos that talk about that thing. Then assessing how well that worked and doing more of what worked and less of what didn't work.

Where do you get subhuman and rat out of this? Sounds like an extreme overreaction to me and a confusion towards the issue we're talking about.

If you have a drug that people shouldn't take because it actually lowers their life quality whereas what they really should do is eat healthily and workout regularly and you lie, manipulate and coerce vulnerable people into taking it because your business model and living is based on that then to me that has little to do with marketing. 

You guys should watch Alex Hormozi videos, he breaks it down in a no bullshit way and defines terms quite clearly. 

Mostly you have your offer and you have your leads(i.e. the people you contact that would probably benefit from your offer and can afford it)

 

[UnbornTao]

If marketing is purely seen as a way to make your service or product visible, then there's no problem with that framing. In practice, of course, this tends to be a messy and highly manipulative - even if subtly - process, not a straightforward "Here's my high-quality product; try it and let me know how it hoes."

[LordFall]

Sure, it tends to devolve in that way because humans are low consciousness and corrupt by default. You could film yourself everyday showcasing your product and showing other people using it and just through truth of having a superior product than what the marketplace offers and the work ethic of doing it daily and the freshness of authentic marketing you would be very successful. This forum has a deep stage orange shadow it seems I'm worried about why you guys get so triggered with marketing and business. Seems worth it to introspect on that.

Fundamentally it has to be that you're mad that other people are more successful than you and/or are perhaps able to manipulate you.  I feel that too but as they say you can only really get more bitter or better. 

[Basman]

I remember learning once that if you want to sell to rich people, upping the price and making it expensive arbitrarily makes it seem more worth having. Its part of the marketing.