Owen Cook & Marczell Klein Free Tour NYC Notes 9/26/25 - 9/28/25

[Leo Gura]

6 minutes ago, nerdspeak said:

it’s a miracle he ever made money this way.

His FreeTours made him tons of money. They were a vehicle for selling bootcamps. Bootcamps are like free money.

[nerdspeak]

2 hours ago, Leo Gura said:

His FreeTours made him tons of money. They were a vehicle for selling bootcamps. Bootcamps are like free money.

Free Tours worked because he could fill the room for free based on his YouTube reach.

Let’s do a simple model without repeat customers, where all customers come from the free tour.

Let’s say he had 100 free tour attendees per event x 2 = 200 month on average, and filled two hot seats with 30 people each -> 60 per month  and two bootcamps of 3 students each per month -> 6 students.

That’s $30k gross which isn’t bad, and seminar rooms back then were cheap, maybe $1000 per weekend x 2 = $2k per month. Subtract another $2k per month for travel costs, and you’re at $26k. 

That’s $312k profit just on Owen each year, which isn’t bad. And maybe some other instructors put up similar numbers, and he was banking $70k net from 2-3 of them after splitting it with Papa (if that’s actually what happened). But plenty of salespeople make half a million dollars without flying around the country like a madman. It would have been a lot easier to sell digital services or even long-term dating mentorship just for rich guys in LA. He might have made more doing that actually (and it’s what he seems to be doing now), with way less risk since he wouldn’t be burning through $4k/month in travel and seminar room costs, and without the disruption from the constant flights.

It’s an inefficient way to sell services, which is why he had to develop all these content generation and sales tricks to make up for it with high conversion rates. 

Edited 3 hours ago by nerdspeak