How to be original and exceptional at what you create?

[Lyubov]

Ok I will keep this concise and understandable.

I make videos. You can switch out videos here for stories, for writing, anything on the creative side. 

I think what I make is decent but it’s not great and I believe above great there are some people making videos on YouTube, writing books, etc that are just excellent. I’m talking like 15-30 minutes of pure gold and most of these videos get the views. 

So aside from effort, which we know commitment and effort are important, what makes a content creator or story teller or writer or whatever (creative person) truly great, truly original and special? I’m not talking just raw numbers of subs. There are exceptionally great accounts with like 100k subs. But I’m talking about reaching that level instead of just being a sort of imitation of someone else or a less original channel / creator.

How to be really creative and original? Seems like some people ride waves as they emerge and part of it is commitment and being attuned and in flow but also some luck as well.