Quality, Ethical Sales and Marketing Wisdom Mega-Thread

[mmKay]

As I'm learning more and more about sales and marketing, the foundations, Insights, do's and don'ts ,  with the purpose of becoming financially independent in the next 10 years , I'd like this place to be where I share what I find , and for this thread to become massively valuable over the years

You're welcome to share wisdom nuggets as well, but really think through if what you're posting is valuable, as to keep it tidy I will regularly be asking mods to remove irrelevant or low quality posts

 

I want to focus on high quality and ethical sales and marketing to the degree that is possible , but I consider learning and translating lessons from the coldhearted cutthroat real business world as well

 

I started with the Alex Hormozi Podcast. It's around 650 episodes long and I'll be mostly sharing stuff from there for now

The first 150 episodes focus more on a gym owner perspective before switching over to more pure sales and marketing, but it still very valuable for a newbie like me.

 

A little something from today: 

 

Value equation :

Value = Significance of Outcome multiplied  by likelihood of archivement divided by time and effort

 

Your product's value in the customers eye  can be calculated by understanding how deeply they value what you are offering them , multiplied by how likely is it that you can make reality that result  for them, divided by how much struggle it takes from their part .

And that is one factor that's on their mind when deciding if to pay the amount you're asking 

Edited March 7, 2024 by mmKay

[Delusion Slayer]

Bumping this because I am interested in this topic myself

[mmKay]

This is pretty damn good general bizz advice that checks all the requirements of this thread .

Starts slow but I got a few very valuable ideas from the vid

 "30 yrs of bizz in 2hrs 30 min "

 

Edited April 11, 2024 by mmKay

[aurum]

@Michael569 great list. I especially like the part about description, not persuasion (which is mostly just manipulation in this context). That really seems to be the only way high consciousness sales can exist.

Here's my piece of wisdom:

Drop this idea that simply because a customer is wiling to pay for something, that you are offering them value. This is an incredibly toxic belief that is widespread in the internet marketing community. Rationalization on top of rationalization about why you should just figure out what the market wants and give it to them. Doesn't matter what it is as long as there is demand.

In reality, demand =! true value. There might be demand for cigarettes and drugs, can you honestly say selling those things is a high consciousness business that brings value to people? Perhaps in a twisted sort of way you could rationalize it. But it's obvious to me that people can demand all sorts of things that are not higher consciousness and may even hurt them.

If you actually loved your customers, you would care about what is best for them. End of story. 

Of course it practically may be more of a challenge to sell higher consciousness products. You might be get all excited about how your product is going to change the world, only to discover that people just want low consciousness garbage and get outcompeted. So get too idealistic either. You have to find a balance of demand and value.

Edited April 12, 2024 by aurum

[mmKay]

This man has me consistently in tears for the degree of profound free value he provides. Truly, truly, truly an inspiration . I'm so grateful for Alex Hormozi.

Ignore the clickbait title ( even though  it's acurrate AF) This video will blow your mind and recontextualize the moneyy oportunity that is at your finger tips.

 

[mmKay]

Seriously, if you are set on figuring out the finances in your life once for all, and you are no watching Alex' Hormozis YT, you are seriously missing out.

This man is the Owen Cook of sales and marketing minus the ego. He is absolutely on point with the title of this thread. A real philantropist.

 

 

Edited August 29, 2024 by mmKay

[Alex_R]

How do you define an ethical sales and unethical sales ?

[Miguel1]

Bumping this up.

How is it going with ya’ll who participated here?

Any new insights regarding the topic?

Started off very well but died off as fast.

[Julka]

On 10/5/2024 at 3:04 PM, Alex_R said:

How do you define an ethical sales and unethical sales ?

Here's my take.

Ethical Sales integrates Purpose, People, Planet, and Profit. It's fundamentally relational, conscious, transparent, and regenerative.

Unethical Sales is devilry fueled by blind selfishness (in Leo's language) and are transactional, manipulative, extractive, and exploitative.

Classic example: Used car salesman (stereotype) vs. CarMax, Carvana, etc

One uses scarcity tactics, lies of omission, and is worried about making money at the expense of others well-being. The other revolutionized an industry most regarded as gross and distrustful with easy and transparent no-haggle pricing made possible by giving the salesman a fixed commission amount per car sold rather than commission driven by upsell culture bullshit.

One is sustainable, the other is not.

Edited Friday at 04:27 PM by Julka