We are all in the Attention Business

[Leo Gura]

7 minutes ago, Michal__ said:

My mother got lots of sales for her sewing business with Google ads.

They do work even for small businesses if you have something good to offer.

Google ads is an ambiguous term. Google search text ads can be very effective for proper keywords. That's different than display ads on Twitter. Specifically, image based banner ads have very poor ROI. Google Adwords can have good ROI if you have the proper product/service.

The quality of traffic and clicks on Google is like 10x higher than Twitter.  I would not even trust Twitter to report honest metrics for clicks and views. Musk has manipulated the hell out of Twitter.

Edited 2 hours ago by Leo Gura

[Michal__]

7 minutes ago, Leo Gura said:

Google ads is an ambiguous term. Google search text ads can be very effective for proper keywords. That's different than display ads on Twitter. Specifically, image based banner ads have very poor ROI. Google Adwords can have good ROI if you have the proper product/service.

The quality of traffic and clicks on Google is like 10x higher than Twitter.  I would not even trust Twitter to report honest metrics for clicks and views. Musk has manipulated the hell out of Twitter.

Yeah, I wouldn't buy Twitter ads either.

She uses performance max btw, so banners and videos too.

Edited 2 hours ago by Michal__