Help and insight would be greatly appreciated for starting my new journey.

[Amer]

Peace everyone.

I am listening to my intuition to start my own pursuit in being an athlete and a personal trainer. I have been active all of my life in different domains, and my day job is absolutely different from my actual interests. Right now given that I have reached a good place in my career after years of climbing the ladder, I can say I reached a good place where the calling started to re-surface again on it's own, to do what I actually am and live my actual self.

During all of this time of course I have been active, but doing something with my passion was put aside.

So in terms of physicality, I am well prepared.

A part of the plan is starting a community in the types of exercises and activities that I am well versed at. To establish this, I have started an Instagram page, with the theme and type of posts that reflects my philosophy as well as types of training.

I am faced by the first challenge: algorithm. This whole social media thing is vast, and I am learning day by day about how, what, and to whom to post. I taught myself on how to edit videos, make it appealing, adjusting angles, etc. But visibility, reach, and getting on top amongst all the existing videos in the same niche is challenging.

I do have plans in being certified and collaborating with other syndicates related what I do, which will definitely help my content, but I do not want to rely on that. I want to organically build a momentum first, then do the other things that will strengthen the force.

There is a plan in place and it is being executed, but given that I am in the beginning of it and building an authentic IG page is one of the first and main actions, it is the one where I am facing most of the challenge.

The goal is to start this in parallel with my day job, and slowly transition into it fully, there is no leap here.

Any tips and/ or insight on how this social media game works would be greatly appreciated. Especially for a page that is not gimmicky and not based on trends. Rather, built on serious work and grit.

Your ideas and insights would be greatly appreciated.

Thank you.

 

 

[YIDIRYIDIR]

6 hours ago, Amer said:

 

Any tips and/ or insight on how this social media game works would be greatly appreciated. Especially for a page that is not gimmicky and not based on trends. Rather, built on serious work and grit.

create a content system. the most standard system is the 3 pillars system: 1. authority context by showing your expertise and results. 2. growth content for more reach, by copying what works and optimizing for growth. 3. personal content for trust and relatability, by sharing stories, being vulnerable, sharing personal things.. (there are more details and nuance, this compressed for the sake of simplicity) 

be consistent with posting and post frequently. as long as you speak to a specific avatar, you don't need that much followers and getting only around 2k views on each video is enough to get clients/ customers if you do things right. 

don't try to go viral first, it would be useless at that stage and will attract random followers that won't benefit you with anything, and worse, they might effect your algorithm if they view the other targeted content and they don't care. optimizing for vitality is when you want to scale. 

I would recommend long form videos on youtube, the growth on youtube is brutal, but the conversion potential is insane, as well as trust building. 

i wish you all the luck 

 

Edited 10 hours ago by YIDIRYIDIR

[Amer]

Thank you so much, I will note these down! 

[Rishabh R]

@Amer I would advise to just start and remeber that taking action is simpler as well as easier than we think.

Stop caring about external outcomes ,metrics and only care about putting effort .

Sorry if my tone seems harsh but I have experience the  immense benefits of this  mindset .

All the best.

Edited 3 hours ago by Rishabh R