Marketing Resources For Creators

[Focus Shift]

I've been reading a few books on marketing to help with my YouTube channel and set up a website as well. Currently I do freelance video editing but would like to create products like courses in the future, but I don't feel I have the audience or brand to do that most effectively yet. I've noticed the power marketing has even within spiritual/high consciousness businesses. I've read dotcom secrets, this is marketing, hidden persuasion (though, that's more advertising thank marketing techniques) and I'm currently on Perennial Seller by Ryan Holiday. Most of the books about this subject I find to be kind of basic, so I was wondering if there were any really good resources for marketing out there for content creators or small businesses.