Perfect metaphor for good game

[Cepzeu]

Watch the video. Compare to how other cars are sold. Notice there is no neediness in this ad. It shows an epic life and purpose (innovation). There is no pricing, or warranty, or sale info. This ad conveys that the brand is on its purpose, its life is epic with or without you. Does this ad make you want to join in on the fun? Also notice it's not flashy, it's not try-hard in trying to convince you of anything. The underlying message is "my life is epic, I am on purpose, you can be a part of it if you join me"

Now notice the corollaries between this and good game.