Entrepreneurial living without becoming a meme.

[Jordan of the Shire]

Seeking some insight or perspective:
I have an unresolved tension with the intention to deliberately guide and direct an audience towards a product. Not that it is wrong to do that, but that it means to some extent I have to underhandedly have an ulterior motive to everything I share. Since to sell a product well, you need to build rapport, understand the needs of the consumer, then provide the solution. There is conflict of interest in relationship. 

So wondering what logic people have around marketing and sales? I'm sourcing a way to derive an entrepreneurial living without becoming a meme.

I function as an instructor and coach, without paying clients for the moment  I also have a Software application I'm working on which will be part of that. (This effort is in its grassroots)

I also have a construction business. 

What d'yall think? Feel free to share videos, examples from discussions you've had in the past, different spiral stage perspectives, or whatever comes to mind.

Edited April 24 by Jordan of the Shire

[Lucasxp64]

This is a question that I've struggled a lot with too that kept me from taking action in the market, this feeling of not wanting to be unethical.

I think you just have to see how others do it in practice, and see how far you wanna take milking your customers. It happens mostly through seizing the information advantage you have over their ignorance and nobody ever thinks that's unethical in general unless they are doing an extremely conscious analysis of human survival at large.

The problem with marketing is that you might end up having to promise results that are not typical, but with cleaver rapport you can get around this.

I think the ethical stance is one that you teach your customers of the risks at the same time you hype them up.

Unethical marketers will try to sell dirt to people and hype them up to even get in debt to buy their bullshit course that they know most people, specially in that situation, won't ever make a penny from it for example.

There are some kinds of marketing and products that are so bad they are straight up scams such as casinos, but somehow that shit is legal in many jurisdictions and SOME PEOPLE DECIDE TO BE SCAMMED BY A CASINO WILLINGLY.

As a casino owner would you try to educate your customers of the mathematics that makes it impossible for them to make money overtime? No, you end up focusing on "it's for fun!", "Oh, see some players give good reviews that they got money!".  They are literally ignorant of the negative mathematical expectation of the probabilities built into the casino's algorithm and they are incapable emotionally of even being taught of the realities of the market.

My point is, some clients are so lost, that you can't even help them make a good decision for themselves no matter how you try, and the market doesn't find it unethical at all when your customer willingly makes bad decisions even though you tried to warn them. 

I think my ethical rule of thumb is: What would I do for a friend?

Edited 3 hours ago by Lucasxp64