Entrepreneurial living without becoming a meme.

[Jordan of the Shire]

Seeking some insight or perspective:
I have an unresolved tension with the intention to deliberately guide and direct an audience towards a product. Not that it is wrong to do that, but that it means to some extent I have to underhandedly have an ulterior motive to everything I share. Since to sell a product well, you need to build rapport, understand the needs of the consumer, then provide the solution. There is conflict of interest in relationship. 

So wondering what logic people have around marketing and sales? I'm sourcing a way to derive an entrepreneurial living without becoming a meme.

I function as an instructor and coach, without paying clients for the moment  I also have a Software application I'm working on which will be part of that. (This effort is in its grassroots)

I also have a construction business. 

What d'yall think? Feel free to share videos, examples from discussions you've had in the past, different spiral stage perspectives, or whatever comes to mind.

Edited 7 hours ago by Jordan of the Shire