Women's survival is very visceral and comes in many forms. We have thousands of years of evolution hardwiring, and we only just created a somewhat stable environment. Women now have financial security but the physical and emotionally security is still wanting to be met. To move in a world where the other half of humanity (men) can dominate you physically triggers a visceral fear response even though the city they may live in is safe and secure logically.
The body is aroused by strength/sexiness (emotionally-short term) the head is attracted (logically-long term) to security. Women seek the strength for survival, but to seek it long term ie this man of strength will stick around and protect, provision and provide for our children takes some conciseness also. Some of the red pill rage can hate on women but be careful not to fall into that frame, for this instinct (hypergamy) is what drove men to raise themselves, and in doing so raise civilisation along with it. Without this evolutionary pressure we wouldn't be where we are today. Also, a lot of it is simply happening subconsciously.
The 'bad boys' or 'barbaric men' on a deep level are displaying strength, although in its negative form. In today's society where long term security is taken care of by the state or women's ability to earn, they look to other aspect of what men provide which is the strength/sexy genes. For this reason we have most women going for the top 10-20% of men leaving other men behind. Before access to these men were limited by geography and smaller populations but not with technology we live in a global sexual market place where you have them at your finger tips.
Women have the rights of men in the modern world, but the conscious responsibility that comes with those rights ie to select the long term partner (for emotional security at least) over the short term hot guy (for their sexual security) is something to look out for. It is also up to men to become and display masculine strength in its positive light. Don't be the 'nice guy' or the 'bad boy' but the great guy. Evolution will play its course, and natural selection will do its thing in the end.