Loving to do Business

[zenith]

For me, the missing link from succeeding as a creative, is developing a passion for business as well. I have done "ok" in the past 4 years, but I am not going to grow unless I learn to love doing business and marketing more. I have just seen two very talented photographer friends of mine, quit, because they feel that running a business doesn't fit their psyche and they are inadequate business people.

I've always thought that business is something that one can develop even if you are not naturally passionate about it. The thing is I have come to like business. Maybe it helps that I have a daily mantra about loving it   Unfortunately, I haven't developed this job skill over the years as much as the craft part of being a creative, so I feel a little behind. 

I would like to hear from others, if l business is something that you naturally had an aptitude for or is something that has taken time for you to embrace.