Truth based business idea: Expat Consultancy

[LordFall]

I've been working on my business for a couple years now and I like some stuff about how I'm positioned (photographer + personal branding for single men) but there's a few things I don't like about it mainly the small ticket price per transaction and the client quality. I currently have one main client who I recolated to a new city to work with and it's been a really cool experience as he's a multimillionaire in his mid 40s so every conversation with him is a learning experience whereas when I deal with my average client it's more of a coaching experience which leaves me drained at the end of it.

Alex Hormozi talks a lot about ideal so it's something I've been thinking about for a while. I also have been looking into AI agents and how to use that to improve the leverage in my business and give me more time freedom. I have a friend which I met here in Canada that now mainly lives in Madrid spain and we've been talking about business we could do together and I got the idea of an expat business to help people tired with the cold climate in Canada to have a more fun European lifestyle and relocate themselves or diversify their assets into it. I don't have too much experience in the financial industry but it is an area I've sent hundreds of hours studying over the past couple years due to my interest in crypto.

My main business skillset right now is 1) online lead acquisition through ads and 2) content production. If I enhance those 2 skills with the AI agents and pivot my niche to the expat business to aim for a higher lifetime value per client, I came to the conclusion that a main moat I will have over my competitors is transparency and truth. It will ultimately come to being a people and relationship based business where truth and integrity is paramount otherwise the value proposition I would offer is nill if not negative. It's a cool way to think about it as I see a lot of people on here overthink morality, ethics and truth in your business. Ultimately what you're selling in life is your time and how you allocate it to the other humans on the planet so I think that as long as I keep my integrity high and my value high to my new customer segmentation I think it'll be a success. 

I will keep you guys updated on this new business venture and if you're interested in reading or watching my thoughts more in depth I have a business journal I started in the journal section of the forum a couple of weeks ago tracking my progress. 

I hope to inspire other new and current entrepreneurs in identifying their north star values in their own entrepreneurial ventures and how deviating from them can ruin the foundational value of our products and services.