Methods to identify pain points

[Artsy]

Hey!

 

I'm building my personal brand and would love reccomendations for resources/questions/insights as to identifying and understanding customer pain points (or becoming conscious of my own pain points for that matter) - I appreciate practice and iterative feedback is the best teacher, and I am looking for foundational pointers to begin the process on the right foot, or any useful anecdotal experience you wish you had known when starting to develop your offers. Thank you for your help & time.

[Nilsi]

You’re building a personal brand.

By definition, the pain points of your audience will reflect your own - otherwise, they wouldn’t be drawn to you. These pain points can be framed in two ways. First, the struggles or gaps you’ve experienced (especially those you’ve already overcome, which naturally attracts people who are one step behind you). Second, the things you enjoy and value - the desires, wins, and perspectives that resonate with like-minded followers. In short, people follow either to overcome what you’ve conquered or to share in what you celebrate.

So really, the work is simple: figure yourself out. There’s no need for market analysis when you’re in the business of personal branding. Your market is just a mirror of your self.

[Artsy]

@Nilsi Awesome. Thank you for the frame.