I know this post is a bit old but maybe someone will read this. Priestly’s concept of pre-selling before you asset-heavy your business is the only way to survive. When we got into the roll-off dumpster rental game, we didn’t drop six figures on trucks right away. We put out landing pages, hooked local contractors, got commitments, and then rented the fleet to cover the initial demand.
But here’s the second half of that equation: once you prove the market wants it, you will hit that exact wall of "keeping 1000 things in check" that you mentioned. If you don't scale your operations as fast as your leads, you'll implode. We avoided that by plugging our operations into CurbWaste the moment the concept was proven. It automated our dispatch, tracking, and invoicing instantly, turning that chaotic "stress testing" phase into a predictable, cash-flowing operating machine. Validate fast, but systemize immediately.
