FreeMe

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About FreeMe

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  1. From The Brand Gap, a brand is a gut feeling that individuals have about whatever entity you are concerned about. Brand development thus becomes about influencing the conversation people have about said entity towards what you desire and there are infinite ways of doing that. Asking how to build a brand is too vague and you must begin deeper. I'd recommend reading The Brand Gap or I can PM you a link where I wrote up a detailed summary of the book.