Edward Bernays: The Father of Public Relations

[ricachica]

Hey Leo!

Would be super cool if a video was made discussing Edward Bernays, or at least including him in a relevant topic.

Highlighting how he was Sigmund Freud’s nephew, and how he essentially used his thoughts on group psychology to become the creator of modern day public relations. The term ‘public relations’ was coined by him, after needing a new word for propaganda, given its negative connotation. 

From his work with United Fruit Company and the negative impact it had on Guatemala, to Lucky Strikes cigarettes and convincing the public to let women smoke for profit reasons, to simple things like bacon and eggs becoming the staple breakfast diet…even though we can agree bacon isn’t good for you at all. Lots more of course.

Ever since I have researched about Edward Bernays, it has completely given context to how society is run in the West, and simplified a complex dilema on why we struggle to get over materialism and the relentless need for more.

Would be cool if more people knew about him:)

Documentary called ‘The Century of the Self’, can be found on YouTube to learn more about Bernays’ impact.

Edited November 15, 2023 by ricachica