How can I give value before asking

[Djdumoul]

Hi everyone,

Not sure if this is the right place for this type of question, but here we go.

I run a software and AI automation business targeting SMBs in manufacturing, distribution, and transformation. I’m having a hard time acquiring clients, especially since most of these companies don’t actively shop for automation even though they struggle with repetitive admin work and outdated processes.

Right now, my main leadgen channel is cold email (around 270/day using Instantly). I try to provide value before asking for a meeting. I used to send personalized “5 automation ideas” reports with clear ROI calculations, but it doesn’t seem to be strong enough to get them on a call.

I’m currently looking for something more compelling.

Do you have any creative ideas for a free, value-packed asset or ‘gift’ I could offer to grab their attention and differentiate myself from all the other outreach they receive?

Thanks in advance.

[Entrepreneur]

What specific problems do you solve for a small manufacturer, warehouse, or trucking company?

You could target specific companies by telling them what specific problem you can solve for them.

If they express interest, then explain how you would solve it.  The free gift is explaining how it could be solved.  If they believe in your method, then you have a good chance of convincing them to just pay you to do it.