I think generally that is the rule of thumb but there is one example outlier that comes to mind - the CEO of Wholefoods. He was more into love and all that good stuff.
I would recommend the Founders Podcast because the guy does breakdowns of a ton of great entrepreneurs and leaders in history. Listening to those might help you wrap your head more around what those people were thinking.
Use mainly to automate repurposing of content to put out on all channels. If you're looking for ways to automate things / use agents, I would recommend checking out n8n, lindy ai, or gumloop for no-code options.