Self image vs dissolving the self

fopylo
By fopylo in Personal Development -- [Main],
I am meditating and doing this consciousness work in order to unbind myself from the ego and in order to be free and experience more of reality. Leo has a video about how building a self image is key to success, but at the same time I don't understand because like building a self image means strengthening your false self and falling deeper into delusion. There's also this famous book called Psycho Cybernetics which I thought about reading long ago but I haven't because after reading The Power Of Now and watching Leo's videos and meditating, it seems like building a self image will slow the process of dissolving the self. So basically I'm looking for some guidance to reconcile the two. And also, should I even care about building a self image or am I better trying to dissolve the image?
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