Should you brand yourself or your business ?

[Lynnel]

Since branding is 80% percent of any business, I've been wondering what your thoughts are on branding yourself as a person (lifecoach or w/e else) versus branding yourself as a business (actualized.org).

Usually people do a mix of that such as - Leo for Actualized.org but other people are quite successful such as Teal Swan, Rupert Spira, Calvin Newport, Thomas Frank, etc.

What are some great elements to consider when doing that ?

Yourself seems more personal while the business allows more liberty later on with products and other elements : Rupert Spira's self-improvement forum is not gonna fly for instance.

[TheGreekSeeker]

Branding yourself gives certain opportunities which branding a business doesn't. So for example, you can create a persona out of yourself as being a loving, extremely funny, mysterious, leading or cheering person. Obviously you want to create an image which matches with your personality, but imagine how much connection you could form with your customers and how much trust you could easily create in your clients' hearts if you would feel entitled to their attention and show them the way. In conclusion, I think that making a brand out of yourself gives you the opportunity to stick to people's heads and makes it easier to remember you for a distinct characteristic you have, whichever your eccentricities are.On the other hand, a business appears far more distant and impersonal and is more fitted to exhibit some more abstract, big-picture elements of its own, which are less likely to appeal to common people or even be easily discerned. For example, see how much mainstream authors, youtubers, film stars etc. have become, versus big companies and corporations who go by the radar.

Edited August 25, 2019 by TheGreekSeeker