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Good books on Art vs. Marketing

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I know Leo talked about this earlier but couldn't find any books about it. 

Art vs marketing is something many artistic entrepreneurs struggle with. 

Also ethical business and stuff. 

Anyone? 

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Anything by Seth Godin especially Purple Cow


Don't let your beliefs limit you. 

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A good book on art in general is: Art & Fear

I would also be interested in a book on marketing vs art, however I do think everyone has to strike their own balance. If you really want to make art you should not do it for monetary purposes.

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